The “Caffè Gioia” brand , symbol of the company , has been registered in 1981, year in which the family company set up as Limited Liability Company. It’s the historical brand of the society and it’s the identification brand of a large range of products, the largest one among all others, which includes the coffee beans for Bar line and for automatic distribution, ground coffee and coffee beans for Family line, coffee pods in filter paper (a 7 grams single-dose), American coffee filter and Organic coffee Line.